P4 medicine = an ongoing revolution towards a proactive medicine that exploits big data to maximize wellness for each individual.
P4 medicine is an information science, based on two types of information associated with each individual: an inherent and hereditary one (from the genome) and one dependent from the surroundings and lifestyle. P4 medicine exploits modern computational and analytical technologies to decipher the large set of data associated with each person – becoming:
- Personalized – focus on the features of each person
- Predictive – able to identify predispositions before they turn into pathologies
- Preventive – provide practical advice to prevent disease
- Participatory – a user centered medicine in which patients and doctors work together and the patient must contribute with its own decisions.